BMT allows you to access a database with several brand measurements reports. Allowing you to understand the impact of a brand on TV Series, Movies and Sports events.
Why measuring brand impact is important?
For Advertisers:
a) How did you know if the investment you made on a TV Ad, Sponsorship or Product Placement on movies had a return?
b) The way your brand appeared on the TV was the best or it could be better?
This are some of the question that you can answer with our tools. Our data allow companies that invests on TV to understand how was the impact and the ROI of its investments.
For Movies/Series Producers and Sports Event Owners
a) Are you charging the right value or you could increase the investment?
b) Have you have the financial returns of the properties you are selling so you can improve your negotiations?
We can provide financial results to companies that invested or will invest on their movies. Not only from brands that appeared on movies but also estimate other properties (i.e. which will be the brand impact if the main actors was using a T-Shirt with a brand all the movie).
The brand impact analysis helps the agency/producers to build its financial plans and values to a future event, and to provide their clients with the brand